Dali Museum Launches Campaign Replicating Artist’s Voice Using AI

In the lead up to the 120th birthday of the Spanish surrealist Salvador Dalí in early May, the Salvador Dalí Museum in St. Petersburg, Florida, has unveiled a new ad campaign: an artificial intelligence-powered incarnation of the artist’s voice that lets visitors correspond with his virtual doppelgänger.Developed by the San-Francisco-based advertising agency Goodby Silverstein & Partners (GS&P), the project draws on archival materials housed at the museum, includ