The Tourism Legacy of the Paris 2024 Olympic and Paralympic Games

Paris 2024 set a new standard for Olympic Games that honors tradition while championing inclusivity and sustainability. The Games provided a unique opportunity to showcase France’s rich heritage and strengthened its image as a must-visit destination.12 million tickets were sold for the Games with nearly 5 billion viewers worldwide tuned in. Americans represented the second highest proportion of foreign ticket sales. Of the international tourists to Paris for the Games, Americans made up th