Yemi Alade Celebrates One Month of Yem Beauty After Four Years in the Making

Afro-pop sensation Yemi Alade has officially joined the beauty world with the launch of her makeup brand, Yem Beauty. Launched on August 21, 2025, Yem Beauty is the realization of Alade's lifelong dedication to artistry, individuality, and excellence. More than just makeup, the brand represents inclusivity, empowerment, and a celebration of all types of beauty.A month after its launch, Alade marked the brand's one-month anniversary with a heartfelt message on social media. The post provided the