HEINEKEN® REDEFINES FOOTBALL FANDOM WITH THE ‘CHEERS TO REAL HARDCORE FANS’ CAMPAIGN

Heineken® is once again redefining the football fan experience as it kicks off the UEFA Champions League knockout stages in Nigeria with its exciting  campaign, ‘Cheers to the Real Hardcore Fans’ – a bold continuation of its global Fresher Football platform. This campaign is a witty and heartfelt tribute to the real MVPs of the game: the fans who live and breathe football in their own unique ways. The campaign seeks to reclaim the term “hardcore fan” from&n