10 Everyday Items Nigerians Call by the Wrong Brand Name

In Nigeria, certain brands have become so embedded in daily life that their names are often used to describe entire product categories. This phenomenon, known as “genericide” in business, typically occurs when a brand is a market pioneer or dominates its sector so thoroughly that consumers forget the actual name of the product. Nigeria, Africa’s largest economy and most populous nation, presents a highly competitive consumer market. Thousands of products jostle for attention, y