Western brands plot fightback against Chinese at Shanghai show
17-04-2025 11:47 via autocar.co.uk

Western brands plot fightback against Chinese at Shanghai show

Audi, Lexus, Mazda, Mercedes, Nissan and Volkswagen aim to convince Chinese buyers they're still relevantGlobal companies are plotting a fightback in China against the rise of Chinese brands, with next week’s Shanghai motor show offering them the perfect stage to show off their recovery.
New models from the likes of Audi, Lexus, Mazda, Mercedes, Nissan and Volkswagen will take to the stands in a bid to convince showgoers that they're still relevant i
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