Mercedes-Benz Revises Its Strategy Yet Again

Mercedes-Benz appears to be changing its strategy again. This time, the goal is to revitalize sales in North America with the company’s new CEO suggesting a target of 400,000 annual sales by the end of the decade. That seems simple enough for an automotive brand the size of Mercedes. However, leadership wants every single one of those vehicles to be attributable to retail sales.
Adam Chamberlain took over as the chief executive of Mercedes-Benz USA in July of 2025 and it’s customary