Inside iCaur, the new UK-bound Chinese 4x4 brand channelling Jeep

iCar majors on customisation: this example mimics Land Rover's Camel Trophy competition cars
Chery-owned 4x4 brand's 'salute to the classics' will now look to rival them – and on their home turf, tooWhen Renault Group CEO Luca de Meo visited Chery earlier this year, he was shown the full line-up of cars from its multiple brands.
Like most large Chinese car companies, Chery’s brands attack nearly all sectors, from practical family SUVs to slippery electric premium saloons.
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