Mercedes-Benz, Cadillac, BMW, other luxury automakers shift competition to pickup segment

By Theodore OparaGlobal luxury automakers are shifting competition to the pickup segment — a category once dominated by rugged workhorses like Toyota, Ford, and General Motors. Now, ultra-premium brands including Rolls-Royce, Maybach, Bentley, Cadillac, Mercedes-Benz, BMW, Audi, Lexus, and even Ford’s Mustang division are unveiling pickups loaded with high-tech features and opulent comfort.Read Also: Catalytic converters: How mechanics, dealers, panel beaters are ripping off car own