How to make your research matter, by Ruth Oji

•When academic brilliance sounds like a funeralMost academics pitch research the way they’d explain a methodology in a conference paper. It’s technically accurate. It’s also boring. When your research sounds procedural instead of urgent, funders don’t fund it, journals reject it, and audiences zone out. Why? Because you sound like you’re reporting facts, not like you actually care about the problem you’re solving.What happens is that you stand in fr