Sarnia-area tourism industry shows resilience in 2025

While 2025 was a challenging time for tourism, the Sarnia area showed resilience racking up modest growth in hotel stays.That was a message Thursday from Tourism Sarnia-Lambton, a Lambton County-funded tourism marketing organization, during its annual general meeting.“We’ve been in a challenging marketing year across Southwestern Ontario and we’ve seen a lot of regions that have had a decline in their hotel stays,” said executive director Adam Veen.“Throughout the