Tom Mayenknecht: Both NBA and NCAA come up winners this week

Arguably the best shoulder season of the annual sport business calendar is in full force this week. The first PGA Tour major of the year puts the spotlight this weekend on the Masters at Augusta, Georgia, just a few days after college basketball wrapped up with engaging championship finals in the men’s and women’s NCAA Final Four. It was the most-watched final weekend since 2017 and the most-viewed men’s final since 2019, with more than 18 million Americans tuning in for the dr