Online “finfluencers” grow up
03-07-2026 15:00 via moneysense.ca

Online “finfluencers” grow up

If you’re someone near or at retirement, has a column like the one you’re now reading ever “finfluenced” any of your financial decisions? Increasingly, many Canadian investors are turning to a new generation of voices online, a trend that regulators are starting to watch more closely. A finfluencer is simply a financial influencer, a contraction similar to my own “findependence” for financial independence. And while I’m tooting my own horn here, let
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