Automakers want you to buy subscriptions—but beware the costs

Consumers don’t want to pay for it. Automakers are still pushing hard. In-car subscriptions have become a growing obsession for many automakers which see strong revenue potential from recurring customer payments. But it appears that initial attempts to paywall built-in hardware and software features, such as cameras, sensors, or navigation perks, haven’t been too successful, with few drivers willing to take on yet another monthly bill. That has brought automakers to their n