Intro for July 22, 2026

Dear Gossips, Celebrity advertisements, or sponcon I guess in today’s vocabulary, is usually met with derision. It’s people who already have a lot of money grabbing more money – and there’s often not much creativity or brand synergy. Once in a while, though, the creative and the celebrity and the commercialism come together to produce a thing that actually works. It’s the perfect marriage of good ideas with exactly the right star doing exactly what made them a star.