Celebrity Social Media, October 8, 2026

Rare Beauty and BÉIS have collaborated on a luggage set and limited-edition beauty kit – all of it is hot pink. Rare Beauty is doing extremely well and over the summer, Samsonite acquired a majority ownership of BÉIS, with Shay Mitchell staying on as chief brand officer. Going into luggage while most other celebrities focus on fashion and beauty was a very smart pivot for Mitchell.
In 2025, she also launched a Korean skincare line targeted to kids. The launch wasn’t smo