Now available: Retention messages for subscriptions
04-11-2026 17:00 via Latest News - Apple Developer

Now available: Retention messages for subscriptions

Reduce cancellations with retention messages that remind subscribers of your subscription's value as they decide whether to cancel. Retention messages appear in the cancellation flow and can include text, images, or a special offer.In App Store Connect, you can configure retention messages for your auto-renewable subscriptions, including subscriber eligibility and the wait time between messages. With the Retention Messaging API, you can choose which message to show each subscriber based on th
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