Shaping Desire: How Architects Redefine Commercial Spaces

Coscia Guangzhou Concept Store / All Design Studio. Image © Studio TENIn contemporary architecture, commercial spaces have become more than points of sale; they are stages where identity, image, and experience converge. Stores, showrooms, and branded interiors often operate as laboratories where architects experiment with form, material, and light, translating corporate narratives into spatial experiences. In this context, the architect emerges as a mediator of desire, shaping atmospheres t