Behind the Brand with Jasper Sundh

Behind the Brand is about getting to know the people shaping design-led businesses from within the industry. Jasper Sundh is a senior commercial leader at Hästens, working across wholesale, retail and hospitality markets globally. With a career built on international growth and premium brand development, Sundh brings a measured, performance-led perspective to one of the world’s most established luxury sleep brands.You’re originally from the Netherlands and now based in Sweden. H