Omnicom And Amazon Ads Lift Logitech’s Prime Video Performance

Revealed at the Cannes Lions, Omnicom and Amazon Ads combined Acxiom data with first-party signals to sharpen Logitech’s Prime Video campaign. The campaign, completed for electronics brand Logitech, demonstrated how an enriched audience strategy, powered by Acxiom and Flywheel’s audience intelligence, combined with Amazon’s first-party insights and contextual guardrails within Amazon Marketing Cloud, can boost […]