Britain sees unique Disney+ ITVX deal

A first-of-its-kind agreement has been announced in Britain by ad-supported BVOD ITVX and Disney+ which will see curated content from both platforms shared to UK viewers.
A ‘Taste of ITVX’ and a ‘Taste of Disney+’ will commence from July 16 across each platform with regularly refreshed content, allowing more viewers to discover both Disney+ and ITVX.
Disney+ customers in the UK will be able to stream some of ITV titles including Mr Bates vs The Post Office, Spy Among Frie