First Week of iPhone 17: Inside the Apple Store Launch video

Apple has ways of shaping the narrative around an iPhone launch, but the story gets a bit dinged up once iPhones reach customers. CNET's Bridget Carey scratches the surface of what happened at the iPhone 17 launch at the New York flagship store and offers her first impressions of the new 17 Pro Max and iPhone Air -- plus case suggestions to avoid your own "scratchgate" drama.