Sony’s Iconic PS4 Game-Sharing Meme Has Been Recreated To Capture Our Depressing Future

Thirteen years ago, Sony "won" E3 with a simple public service announcement that dunked on Microsoft's controversial Xbox One DRM plans. All it took was 22 seconds for Sony's Shuhei Yoshida and Adam Boyes to show how game sharing would work on the PS4, resulting in a huge PR win for the company. Fast-forward to 2026, and at the Tokyo Game Show, Yoshida and Boyes reunited to recreate that meme, but with a big difference: This time, there's no disc to pass between friends.
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