GTA Is Like Barbie, Take-Two Boss Says

Rockstar's Grand Theft Auto 6 is one of the most-anticipated game releases ever, and despite the enormous hype, Rockstar and owner Take-Two are going to market the game aggressively. Why does the game even need a marketing push? According to Take-Two boss Strauss Zelnick, just because a franchise is popular and well known, that doesn't mean the company behind it can take their foot off the pedal in terms of spending time and money on marketing.Zelnick said 2023's The Barbie Movie is a good examp