EA Exec Says There Has Been A “Real Rise Of Creativity” After Developers Embraced AI

EA executive Laura Miele, the president of enterprise development at the publisher, has commented on the role of AI in game development. She said in an interview that she has seen a "real rise of creativity" at EA thanks in part to developers using AI tools and systems to do "tedious" tasks that in turn frees them up for more creative pursuits.
Miele was asked by The Game Business if using AI technologies can help speed up game development, and she said, "Perhaps in some parts they will."
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