How to Optimize App Store and Google Play Listings to Increase Organic App Downloads

Mobile app downloads hit 136 billion in 2024, according to a 2025 report by PocketGamer.biz. Competition at that scale means even strong apps struggle to get noticed. Smart listing optimization is often the difference between steady organic growth and complete invisibility.
Below are practical ways to turn your listings into high-converting growth assets.
Build a Keyword Strategy Around Real Search Behaviour
Keyword research sits at the core of any serious strategy. Store algorithms rely heavily