How Publishers Can Increase Ad Revenue Without Sacrificing User Experience

A publisher increases traffic by 40% over six months. More people visit the website. And more pages are viewed. This should increase the revenue too, right? Then the monthly report arrives. Traffic is up but ad earnings have barely changed.
This situation is more common than many publishers realize. Growing traffic will not always automatically result in higher advertising income. In many cases revenue stalls because:ad inventory is not being valued correctly
advertiser competition is limited
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