5 Signs Your Customer Database Is Costing You Sales (and How to Fix It)

Most businesses treat their customer or prospect database as a set and forget asset, built up once, added to occasionally, and rarely audited for quality. Database quality can decline gradually and often goes unnoticed. Peoplechange jobs, phone numbers get reassigned, email addresses become inactive and customers move.By the time the declining contact rates or campaign performance reveal the problem, outdated data may have already been affecting results for months.
Signs Your Database Needs Atte