Why This Quartz Watch Costs More Than Swiss Automatics

It’s easy to dismiss quartz. The word alone tends to conjure images of cheap battery-powered watches bought at airport kiosks or mass-market fashion brands with little horological merit. The so-called Quartz Crisis was effective at dispelling any notion that quartz-powered timepieces could still carry prestige. For the Swiss, it was an existential threat; for collectors, […]
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