Why Great Airlines Suck At Luxury

There’s a strange paradox in aviation right now: some of the best run airlines in the world can’t seem to nail their premium experience.They’re operationally slick, punctual, financially sound, and their crews couldn’t be friendlier, yet when it comes to Business and First, you’re still staring at a 10 inch screen, eating reheated pasta, and wondering why your “lie flat” seat slopes like a farm stay carpark.
The reason isn’t incompetence. It&rsquo