Watch Purists Called It Jewellery, Now It’s The Hottest Brand In 2025
It’s funny how the pendulum swings. For decades, watch purists refused to take Cartier seriously. To them, it was a jeweller dabbling in timekeeping. Masters of design, sure, but not a true watchmaker. While Cartier’s pieces were undeniably elegant, they were often powered by third-party movements and built with aesthetics, not engineering, in mind.That didn’t […]
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