Genesis ute was considered, but ultimately shelved – for now

While the prospect of a Genesis ute seems highly unlikely, the brand did previously flirt with the idea.
Genesis GV80Genesis’ President and Chief Creative Officer, Luc Donckerwolke, has all but ruled out the prospect of a Genesis pick-up truck, despite revealing that the Korean brand had previously completed a feasibility study.Donckerwolke said that while a pick-up truck does “not fit the brand”, he confirmed that the January 2026 issue of respected European publication, Auto