Wireless earbuds market dominated by Apple, open-ear models are rising

AirPods helped Apple retain the top position in the global wireless earbuds market during the first quarter of 2026, with it and Beats accounting for nearly a third of all shipments.AirPods Pro
Research firm Smart Analytics Global estimated Apple captured 23% of the global true wireless stereo (TWS) market during the January-through-March period. Xiaomi ranked second with an 11% market share, while Beats placed third at 8%.Global TWS shipments increased 4% year over year during the quarter, whil