Behind the scenes, Siri's failed iOS 18 upgrade was a decade-long managerial car crash

The long-delayed overhaul of Siri was hit by repeated failures to progress, with leadership problems making it harder to execute than it should've been.
An example of a contextual query Siri will be able to answer, eventually. - Image Credit: Apple
In March, Apple admitted that its attempt to make Siri more personalized and up to date was far behind schedule. It confirmed that there were delays in getting Siri to the state where the company wanted it to be, and that it would be sorted out in the