Australian shoemaker business has been transformed by iPhone, says Apple

Apple has highlighted how an Australian shoe company replaced its traditional point-of-sale machines with iPhones, making for a better customer experience.
Using the NewStore app, employees can check inventory instantly — image credit: Apple
Firms are regularly spotlighted by Apple in its now long-running "Apple at Work" series, which focuses on small-business use cases for various Apple technologies. The latest explores how Australian shoemaker and retailer R.M. Williams is now using iPho