Apple's high storage prices may be key to mitigating iPhone 17 Pro price rises
Investment firm Morgan Stanley theorizes that Apple has long-term options to protect its iPhone 17 Pro prices from tariff hikes, including steering buyers to larger storage capacities, which have a greater profit margin.
Renders of a possible iPhone 17 Pro design
Even though Trump has now paused many tariffs, and even though it's become possible that Apple will get an exemption, the company won't be betting on that. Doubtlessly Apple will take any exemption it can get, but it also knows Trump ch