Apple executive: 'We don't do AI for AI's sake'

Apple's executives say the new-and-improved Siri won't try to be your friend or your partner, because it's only there to help you as efficiently as it can.
Craig Federighi (left) and Greg Joswiak (right) discuss Apple's approach to Siri AI. Image Credit: Mostly Human Podcast
Apple's latest attempt at modernizing its virtual assistant was the star of the show at WWDC 2026. Siri AI now supports natural language, contextual awareness, and advanced in-app actions, along with a chatbot-style experien