Sainsbury's lists Rioja label resembling Campo Viejo - The Drinks Business
The Drinks Business
Sainsbury's lists Rioja label resembling Campo Viejo
The Drinks Business
Sainsbury's appears to be targeting consumers of brand-leading Rioja by creating a label resembling Campo Viejo – and this isn't the first time the UK grocer has designed something similar to a big player in the wine business. Canto or Campo? These two ...