Instagram, YouTube the biggest likely winners of TikTok ban but smaller rivals could rise too

Adult U.S. TikTok users spend an average of 54 minutes on the app on any given day, more than Instagram, Snapchat or YouTube, according to research firm eMarketer. If TikTok were to disappear, those platforms - along with younger, smaller emerging rivals - would be scrambling for those valuable minutes of people's attention.