MTA will end promotional MetroCards as retirement and replacement by OMNY beckons
The MTA is set to end promotional opportunities emblazoned on MetroCards, as the yellow transit payment method faces imminent retirement and replacement by OMNY.
The agency on Tuesday said it was offering advertisers just two more chances to capture the eyes of New Yorkers on their MetroCards for limited-edition promotions, which have previously celebrated 400 separate New York icons like David Bowie, Biggie Smalls, KISS, Law & Order: SVU, and most recently Ice Spice, who at 24 years of age