F-Shape Pattern And How Users Read

We rarely read on the web. We mostly scan. That’s a reliable strategy to quickly find what we need in times when we’re confronted with more information than we can handle. But scanning also means that we often skip key details. This is not only inefficient but can also be very damaging to your business.
Let’s explore how users read — or scan — on the web and how we can prevent harmful scanning patterns.
This article is part of our ongoing series on design patterns.