Brand loyalty or just habit? Study reveals that more than half of repeat purchases are due to routine, convenience and accessibility

Intuit Inc., the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp, has released a new report, ‘The Science of Loyalty’, focused on the drivers behind consumer behaviour and tangible insights that marketers can take to build loyalty and cultivate meaningful relationships between their brand and its customer base.