What the Apple, Bumble and Swehl ad controversies have in common

Swiftly retracting ads after release is not a sustainable solution.Julianna Jacobson is SVP of marketing communications at Hot Paper Lantern. 
Recent backlash against three separate advertisements from Bumble, Swehl and Apple made headlines after public outcry reached such extreme heights that all three brands’ ads were pulled.
From a marketer’s perspective, the ads aren’t groundbreaking, but they are funny, intriguing, and just a bit provocative. Each ad speaks to its aud