How journalists and PR pros can work together to amplify diverse voices

We can only accomplish this by working together.Lauren Stralo is director of public relations at LevLane Advertising.
I recently responded to a query in which a reporter was searching for a source for a national top-tier publication — a golden opportunity for any client.
In my initial rush to secure an interview (we’ve all felt that, right?), I offered up an expert from one of the organizations I represent: someone whose contact details I already had and could easily reach out to on