How a major beauty brand boosted its earned media from the Met Gala

A mixture of owned, earned and influencer relations paid off in a big way.
The Met Gala dazzled the internet last week. From the official red carpet coverage (and ensuing “best- and worst-dressed” articles and videos) to the deluge of memes and social chatter, everyone was talking about the clothes, the hair and the faces.
But it can be a little tricky if you’re a major beauty brand without an official presence at the glittering event.
Stacey Levine is a brand marketing and com