European Digital Marketing Act Implementation Sinks 30% of Clicks and Bookings on Google Hotel Ads & Mirai
Following several months of adaptation, on the 19th of January Google began to roll out changes it made in order to comply with DMA (Digital Markets Act) requirements; a roll&out that finished on the 7th of March.Just days after the first changes were implemented, we began to see how they influenced hotel campaigns in Google Hotel Ads.