The London Coaches Program has been one of the highest profile external investments into British basketball in recent years, and is now open for its third cohort.
Launched in March 2023 in central London with the Allen Iverson and the Mayor of London on hand, the £1.1million investment (£500,000 from City Hall, and £600,000 from the NBA) aims to train 500 new community coaches aged 16-30, through until 2025 (sign up here!).
And perhaps most impressively, it’s completely f