Watch: M&S ‘pumps up the jam’ in new summer fashion campaign

M&S has launched its 2024 summer TV campaign, set to Technotronic’s feel good hit ‘Pump up the Jam’ as the retailer continues to broaden appeal and elevate its style perceptions.
Focusing on its latest summer womenswear, menswear and kidswear collections, the hero campaign is set against a series of sunny holiday scenes with models wearing pieces including sequins skirts and embellished dresses.
The retailer’s campaign was developed by Mother Design, with the fil