‘There are so many benefits’: why more and more Britons are building a home sauna

What was once a niche product is being embraced by more people. We examine the options at a range of pricesThey are de rigueur in Scandinavian and Nordic countries, with as many as one for every household in Finland, where the old saying goes: “First build the sauna, then the house”, and it appears Britons are now following suit. Google UK searches for “home sauna” rose by 84% between January and March 2024 and the same period in 2020, according to the marketing company S