Why Was Penguin Books Named After A Flightless Antarctic Waterfowl?

“Inspired by the existing Albatross Books, (Allen) Lane’s nascent company wanted an animal for (a) mascot. Many years (later), designer Edward Young explained that after a couple hours of fruitless brainstorming, ‘we were in despair. Then suddenly the secretary’s voice piped up from behind the partition. ‘What about penguins?”” – JSTOR Daily